An outlet mall sweater that will never fit. Fancy toiletries so heavily perfumed you can’t bear to keep them in the house. A DVD of an Adam Sandler movie that you wouldn’t have gone to see when it was in the theaters. “Rich Dad, Poor Dad”.
This December, millions of gifts will be bought, wrapped, shipped, opened — and either returned, or consigned to obscurity in the basement.
Between the economic meltdown squeezing our budgets and the overload of errands that we squeeze into our frenetic days, the art of gift-giving is in a rut. The advent of the non-committal gift card says it all: shopping for our loved ones has never been quicker and easier — or less thoughtful.
One solution is to abandon the practice altogether in favor of a wholesome, “non-commercial” holiday. But gifts have always connected human beings to each other in meaningful ways, cementing family bonds, friendships and community ties. Objects are the supporting players in the rituals that mark the passage of time, both religious and secular.
Many of the most extraordinary objects in museums today were originally given as gifts. Their production supported talented artisans, embodied cultural and artistic values, and reinforced relationships between people, families and communities.
Think for a moment of the objects you hold most dear: is it the latest high tech gadget? Or is it a brooch your grandmother decided to give you on a whim when you admired it as a child? A hand-knit sweater from your mom that would retail for almost nothing at a flea market?
As the director of Greenwich House Pottery, one of America’s oldest non-profit ceramics studios, I spend most of my days advocating for the importance of the handmade object in modern life. Like a performance, a hand thrown porcelain bowl or hand-wrought silver bracelet will never exist again, anywhere else. Each one has its own special character. Part of the appeal of handmade objects lies in knowing how much skill, creativity, patience and talent is required to create a one-of-a-kind object. Their production keeps techniques and traditions alive.
Whatever your budget, handmade goods are this season’s must-have gift: purchasing them as presents for everyone on your list, from toddlers to empty-nesters, has all kinds of benefits you might not even realize.
Handmade objects provide us with an active link to our past, and play a key role in education. Ceramics gives school children everywhere working in clay a connection to the vibrant traditions of Greek, Roman, Near Eastern and Pre-Columbian pottery—some of the oldest works of art on Earth. Getting to learn from a teacher who opens a tactile window into another age, alternating museum visits or slide shows with hands-on projects, can trigger an early love of history and art.
That potter who sells you a porcelain serving dish this December might also be teaching local kids how to work in clay for the first time: a learning process that stretches their creativity, and might furnish a set of proud parents with an enthusiastic, slightly wobbly homage to an Athenian red-figure vase. By rounding out her income from teaching and sales, your purchase helps fund that web of enrichment.
Everything we buy connects us to dozens, if not hundreds of other individuals at various points along an object’s journey, and often not in a good way. The array of ultra-cheap goods that has fueled consumption in the United States for decades has an insidious dark side. By making retail prices as low as possible, many retailers and manufacturers make it all but impossible for their employees to earn a living wage. Everything has a price, including discounts.
When you buy affordable artworks or household goods at a local studio sale, an affordable art fair, or websites like Etsy.com and TheGuild.com, you can see these relationships more clearly and even get to know the people who make what you buy.
In the spirit of the holidays, we can make the relationships between people in commerce less exploitative and more fruitful by putting some consideration into who makes, ships, retails, and profits from the things we purchase. With a little forethought, you can buy gifts that benefit the maker, seller, buyer and recipient, and even the students of an artist-educator. You can patronize companies that conserve resources by making clever use of salvaged wood in their furniture designs. Or you can stock up on imported fair trade textiles made by artists who are protected by a cooperative guild, ensuring that their wages cannot be undercut.
At the moment of frenzied paper-ripping when we open a gift, we usually forget all the other people involved. This holiday season, let’s remember them.
The best part is how your loved ones will feel when they realize that instead of just personalizing the back of an iPod Touch, you went out of your way to find something, be it an exquisite necklace or the perfect office mug, that is just as unique as they are. Demonstrate how special they are to you by giving them something that no one else will ever have—with a nod to the greater good.