From Rouge to Rage

From Rouge to Rage

Round about January 2016, we became very interested in the colour pink. And we weren’t alone: the streets were full of pink pussyhats, placards, and other forms of protest gear, all mobilised in response to Donald Trump’s inauguration. This politicisation was all the more striking because a particularly inoffensive version of the hue – originally marketed as rose gold, but now universally known as “millennial pink” – had dominated recent fashion cycles. As design historians, we were fascinated by how the colour could take on drastically different meanings, all of which were nonetheless totally legible to the general public. So, we looked into it.

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